A Splash of Brand at a Beloved Local Station


WTVP became Peoria’s PBS member station in 1971, but as times have changed, branding has needed updates. Our team consulted on adding permanent and nonpermanent hallway graphics, signage, wayfinding, and pops of color to their unique and inviting space in order to better communicate what WTVP does for the community and make visits to the station even more enjoyable.

Our final installation included:

  • Wall cling cutouts of favorite PBS characters

  • Printed aluminum boards mounted with stainless standoffs for ease of swapping out graphics as TV shows and specials change

  • Entry logo signage of vinyl on acrylic with stainless standoffs

  • Diecut vinyl in brand colors for entry to the studio in the back

  • Silver aluminum snap frames for interchangeable posters in the break room